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Master the Media Course Review: Why Wellness Experts Should Try This Course!

In the online marketing world, there are many courses that claim to boost your income or land you brand deals – but few live up to the hype. However, the Master the Media course is a comprehensive program that lives up to its primary promise: helping you get your name in the news. In addition to that, you’ll learn how to leverage your expertise for more income-generating opportunities.

Disclosure: This post contains affiliate links. As an affiliate, I earn a commission on qualifying purchases.

Why Take a Course?

It’s been said that “content is king” for bloggers – but what if there aren’t that many people seeing your content yet?

What if you could accelerate your progress by amplifying your message and reaching a larger audience, which could help increase blog traffic or land more sponsored content partnerships?

That’s exactly how the Master the Media course can help wellness bloggers.

My Master the Media Review

First off, let me say this – I’ve known one of the course founders, Erin Palinski-Wade, for years now, and have also known the other founder, Amy Gorin, for quite a while too. Even before this course, Erin has always acted as a helpful mentor for me, allowing me to bounce questions around about brand partnerships, pricing, and more.

I trust her and Amy, and they know their stuff when it comes to media and brand work.  That’s why I was excited when I got the opportunity to dig into this course and partner with them to promote it.

I’ll get into the nitty gritty of everything that you get and pricing and whatnot below, but I thought it would be helpful to share my own results first:

  • Learned to speak in better soundbites. I’m wordy, y’all. If you read any of my blog posts, you know that. My brain is programmed from an SEO writing angle, which doesn’t always translate well to media interviews. The course helped me better understand how to write in short soundbites that are easily quotable. This increased the rate at which I was landing placements in high-value publications (hello, backlinks!).
  • Encouraged me to be active in Facebook groups where reporters are hanging out. For example, I found their Media Mastery Facebook Group, which often has writers looking for expert quotes from dietitians or personal trainers. (The Dietitians on the Blog group can also be great for those of you who are RDs).  This helped me increase the number of media mentions I was getting, like this one:
Screenshot of a media article mentioning the author.
  • Got good reminders about how to connect with brands. It can be tough to cold pitch. I appreciated Amy and Erin’s advice to feature brands you want to work with in an Instagram story, in an article you’re working on, or in a media mention. I’m trying to build that in a bit more these days to help keep a steady flow of potential brand partners in the queue, that way when I pitch them, I can show them an example of how I’ve already authentically spoken about them.
  • Walked away with exactly how to pitch freelance writing pieces. From heds and deks (yay, I have new vocabulary) to email etiquette with editors, Week 10 of the course helped really increase my knowledge about pitching ideas to print publications. In the past, most of my freelance work has landed in my lap, so this was really helpful for times when I want to pitch a specific publication.
  • Helped me develop more ideas for writing and social. Erin and Amy provided ways to find content ideas, like about paying attention to news alerts, listening to client/family/friend chatter about nutrition, looking at celebrity news around health, and looking at breaking research. While SEO is the my primary focus on my blogs, these can be great ways of finding ideas for freelance articles or social content. (Plus, sometimes timely trends can become good for SEO later – I’m looking at you, hot chocolate bombs of late 2020).
  • Provided a deep dive into broadcast media skills. I’m going to be completely honest, I don’t think broadcast media (i.e. TV interviews) is a skill I’ll ever really be passionate about – BUT this course helped me better prepare for how to do broadcast media in the event the opportunities come up!

What will YOU learn?

Obviously, my takeaways above are pretty specific to where my own knowledge gaps were.  The Master the Media course will provide you with the knowledge and skills to get media placements, speaking engagements, brand deals, and more.  Here’s the full overview of everything the course covers:

  • How to position yourself as the expert in your niche
  • How to write irresistible pitches that will make journalists want to quote you and editors want to hire you
  • How to find the right contacts for your pitches (this is part is really helpful!)
  • How to get booked on television shows (and how to segue that into making more money)!
  • How to land lucrative brand partnerships
  • How to use social media to help with your media and blogging goals
  • How to leverage your media experience for more income and more flexibility in your work
Two young women on set for TV interview, focus on foreground

What does the course include?

The course includes:

  • Instruction from media-savvy dietitians
  • Limited course size to ensure individualized attention
  • Online course with multiple modules. The modules include both videos and worksheets/handouts (totaling about 19 hours of total video!)
  • 6 months of live group coaching via Zoom (get individualized advice!)
  • Pitching templates to help you land broadcast media placements, brand partnerships, press passes for events, and more
  • Helpful spreadsheets so you can track the pitching and outreach you’ve done
  • Exclusive Facebook group with other course members (you can get quick feedback on your questions!)
  • CPEU credits for RDs (pending)

Registration opens periodically, so be sure to keep an eye out for when you can enroll! Amy also offers free masterclasses, so check those out too if you’re on the fence and want to learn more.

Who should take this course?

The course is geared exclusively towards those in the health and wellness space. You’re a perfect fit if you want to learn how to utilize the media to help your business, and are a….

  • Registered Dietitian
  • Personal trainer
  • Healthy chef
  • Nurse
  • Doctor
  • Chiropractor
  • Health coach

Who should NOT take this course?

In full honesty, there are some people that should not take this course. I don’t say this to discourage anyone, but to be transparent so you can self-assess if it’s truly a good fit.

This course is probably not the best fit for you if you are…

  • A blogger or influencer outside of the health and wellness space. This course is really geared towards those who are health pros (or health pros-to-be!). It’s not the best fit for those of you in other niches like travel or pets. (And I don’t say this because I don’t believe those outside of this can’t get into media – you definitely can! – but that’s just not the focus of this course!).
  • Struggling financially and cannot pay your bills. My biggest pet peeve in online business is when brands or courses or coaches try to force a sale on anyone.  If you can’t pay your bills, this is probably not the right fit right now. You need four-walls security first (i.e. you can comfortably pay for a place to live, your kids’ needs, food, etc.). Once you have that security and have flexibility in your spending, then invest in a course like this. (PS – If you are struggling, please join my free Facebook group instead where you can ask questions and get help with blogging.)
  • Not interested in media or brand partnerships. If you are trying to build an anonymous niche site or have absolutely no interest in learning more about media, this probably isn’t the best fit (and that’s OK! there are lots of different blogging business models.)
  • Already a major media and brand partnership expert. If you’re already making six-figures leveraging your media expertise and brand partnerships, you probably don’t need the course – though you may find some very helpful tips you never thought about.

How much does it cost?

Enrollment in the course costs $7,997. (Occasionally there are promotions).

Is that a big investment? Yes.
Is it worth it? It can be!

If you can land major media placements that can increase your opportunities for brand partnerships and freelance writing gigs, plus build better SEO through backlinks from media quotes – you should see an ROI on your investment.

Now, whenever I promote a course, I often hear – “but you can find so much information online for free.” And while it’s true that some information can probably be found with hours upon hours of googling – I like to compare it to a meal subscription box.

It’s estimated that around 5% of US households use these boxes – that’s around 6 million households.  Can those people go to the grocery store and buy the ingredients and cook the same type of meal? Yes.

But it’s the convenience factor that is worthwhile for those families. Everything is delivered in one package, with no need to search out different stores or scour the internet for recipes.  It saves time and mental energy.  It makes the cooking process easy and doable.

The same is true for a course like this.

The convenience of having everything laid out for you in one place by two experts is awesome, and it makes the entire process of getting more involved in the media less intimidating and more doable.  I’m almost always more likely to implement tips I learn from a course than I am to search the internet endlessly (where I often question if what I’m finding is right or wrong).  Plus, you get the accountability from live coaching and the Facebook group.

Bonus Opportunity

If you purchase the Master the Media course using my affiliate link, you’ll receive 2 FREE HOURS of one-on-one blog coaching with me (valued at $300!). This coaching can be used to help you with SEO, Pinterest strategy, blog monetization ideas, or just even just active brainstorming.

Master the Media Review: Final Thoughts

Master the Media will make you more visible than ever! It is a high-quality course that will help you grow your media presence and increase income opportunities. The live group coaching sessions available throughout 3-month course will allow you to get personalized guidance for any questions you may have.  If you’re looking for a way to really leverage your expertise in the wellness industry, I recommend you check it out.

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