How Bloggers Can Use Artificial Intelligence to Write Blog Posts (and More!)

As a blogger, your goal is always putting out quality content that will engage your readers. You want to answer their questions, solve their problems, and genuinely help them. But with the amount of competing content published on the web every day, it’s hard to keep up. Enter your new best friend: artificial intelligence for blog writing.

Before I lose you – don’t worry, I was super skeptical when I started using an AI blog writer. I thought, “How is THAT going to work?” But it’s been a game changer!

AI helps me publish posts 5x faster than I used to, which allows me to put out quality, SEO-optimized content more frequently across the five blogs I own.

And it can do the same for you!

Disclosure: This post contains affiliate links. As an affiliate, I earn a commission on qualifying purchases.

What is Artificial Intelligence (AI)?

Let’s start with the basics: artificial intelligence is any computer system that can be “trained” to perform tasks similar to humans.

Most AI writers on the market right now use a mix of natural language processing, machine learning, and deep neural networks to train the AI on how to write blog posts. Many utilize GPT-3, an autoregressive language model, which was introduced in 2020. This technology was trained on 10% of the internet at that time, and has billions of learning parameters.

How Does AI Work for Bloggers?

AI works for bloggers by writing the blog post content using a human voice. There are various AI tools on the market that can be used, and different tools have different ways of achieving this goal.

The most advanced tools (like Jasper – formerly known as Jarvis – which is my personal favorite) will allow you to do long form content in an editor similar to Google docs.

You might give the AI writer a content description of what you want it to write about, press compose, and then let it go! Advanced tools may also have commands built in, so you can “tell” the AI to do something in the post – for example, “write a blog conclusion about X topic” or “make a list of 10 healthy smoothie add-ins”.

Other tools with less advanced software can still work, but perhaps a bit more clunky. For example, you might have to use various templates – one for an introduction, one for a blog outline, and then a content expander to create more wording on each of those outline points.

In my opinion, it’s best to use one of the better tools on the market if you want to blog with AI, because it makes a massive difference in the speed for getting a post done.

AI Tools

There are many tools on the market. Any good AI tool should write original content. Just like we as humans synthesize information and write, that’s what the AI is doing. (I do not recommend using tools that are just article scrapers and spinners.)

Here are a few examples of tools you may come across:

• Jasper (formerly Jarvis) – The absolute best on the market right now. See the section and video below for more information!

• Peppertype – This option is at a lower price point and includes great output (based on my experience), but currently has no long form editor. You can piecemeal together a blog post using the short-form templates, but this takes extra time to do. It is a great option if you’re just looking for AI help with things like Facebook ad copy, blog introductions, or Quora answers, and are on a budget. (As a note, I believe adding a long form editor is in the works).

• Kafkai – Not recommended. This program works a bit differently than others. You choose a niche, and then the program will generate a random article for you (you can also provide a little extra guidance by giving it some guidance about what to write). It sounds cool in theory, but the output has been awful in my experience. The articles I received didn’t need a little editing, they needed to basically be re-written.

• Rytr – This tool has a nice interface, but I don’t think the outputs are as high-quality as some of the other tools with long-form blog copy. I think it does a good job outlining the post, and then you can use a paragraph function to expand on each section heading. Some of those outputs are good, some are not. Because the long form editor requires you to use that paragraph or section expander function – rather than having a compose button that can continue to be clicked on – it’s a bit clunky and limited on the long posts.

• CloserCopy – This program prides itself on writing advanced sales copy for copywriters, but can also be used for blog writing. They do not use GPT-3 but instead use another form of technology. I haven’t personally used this, but know some other people that enjoy it.

• Frase – This program is really designed with SEO in mind, and has been another favorite tool of mine. Originally, it was used for analyzing the top 20 SERPs, analyzing questions people ask about the topic, creating content briefs, and analyzing how well your article hits on the topic. They’ve since added an AI writer that allows you to create long form content right in the tool, integrating with the other features. I personally think the AI outputs aren’t quite as good as Jasper yet, but there is definitely potential there and I know they’re constantly making improvements.

• MarketMuse – Somewhat similar to Frase, MarketMuse is a combo SEO and AI tool. You can create content briefs and use AI to write a first draft. I haven’t personally used MarketMuse myself though.

No matter which tool you decide on, you almost certainly want to select a plan that allows for unlimited characters. Even the best AI tools will sometimes spit out gibberish, and you want to be able to quickly erase that and get moving again without being worried that you’re using up your character limit.

Jasper: The Best AI Writer for Bloggers

Jasper (formerly known as Jarvis) is the absolute best AI writer on the market right now. It has tons of templates (from Facebook ad copy to engaging question to Quora answers) – but most importantly for bloggers, it offers the best long form editor of any AI program I’ve tried.

Quick note before we go further – You’ll need the boss mode plan for the long form editor, not the starter plan. The boss mode plan not only gives you access to the long form editor, but also allows you to write commands in the long form editor, or use “recipes” – templated commands that allow you to quickly and easily get content done.

When you are ready to write a blog post, you’ll hop on over to the long form editor, give it some guidance about what to write (via the blog workflow template or commands in the editor), and then press “compose” – Jasper will do all of the work from there!

You can hit the compose button as many times as you need to in order to craft a full post. If you find Jasper veering off onto another tangent, you can guide him back by creating some headings to outline your post. Not sure of what headings to use? You can use the blog post outline to give some ideas, or use a command to guide him.

Here’s a helpful video showing exactly how this works, as well as comparing it to two of the other options on the market:

After Jasper writes your post, you’ll still need to go through and edit it. Be sure to fact check information, because Jasper doesn’t always spit out correct info. Add in any helpful references or research that can make your content more well-rounded.

Also, run your post through a plagiarism checker like CopyScape. It’s very rare that you’d end up with any issues with AI-generated content as it is all original, but always good practice to do this just in case.

At this point, you should have a slamming blog post that’s just about ready to publish! Consider these few tips to help make it more engaging:

• Play around with formatting if you need to on the post – bullet points, numbered lists, sub-headings are all great ways to break up text and keep people engaged.

• Give readers a call-to-action in the post. It could be a simple as asking them to share the post on social, having them download a freebie to get them on your email list, or maybe encouraging them to test a free trial of an affiliate offer you’re promoting.

• Include engaging visuals (these can be stock images, original images, infographics, or perhaps an embedded video).

• Consider adding quotes from industry experts if it makes sense for that article.

While these are things you are adding in on your own, think of how much time you saved by having Jasper write the entire first draft of you post!

You can sign up for a FREE trial of Jasper here – don’t hesitate to reach out if you’d like me to walk you through how to use it! (You can also check out a more in-depth Jasper review).

Pros and Cons of AI for Blog Writing

Like any tool, there are a few pros and cons when it comes to artifical intelligence blog writing:

Pros:

• Produce higher quality content with less time spent on it.
• Improve organic traffic by combining good keyword research with AI writing.
• Increase the number of blog posts (or email marketing campaigns, social posts, etc) that you can produce each week.
• Free up more time creating and marketing other products, like courses or services, where you can make additional money!

Cons:

• May feel “unnatural” at first using a computer system to write posts, especially if you’re used to doing them all yourself
• Can be limited in how well it can replicate “your voice” (though you can often instruct certain tools to write in a specific tone).
• Cannot create certain types of posts (yet), like recipes or training plans
• Learning curve to using the tool.

All in all, I think the pros far outweigh the cons for most bloggers!

Other Ways Bloggers Can Use AI

Don’t limit yourself to just blog writing if you purchase Jasper or any other AI tool! You can also use AI for things like…

• Creating email marketing sequences
• Writing an e-book that you use as a free lead magnet or paid product
• Creating social media content ideas
• Writing social media captions
• Writing video script outlines for YouTube
• Creating quick answers to HARO queries (a great way to build backlinks!)
• Creating quick answers to Quora questions (a nice way to establish yourself as an expert on a topic)
• Come up with a list of blog post ideas
• Write ad copy for Facebook ads, promoted pins, etc.

Final Thoughts

In a world full of blogs and social media posts vying for attention, one has no choice but to adapt their strategies in order to stay afloat. That’s where artificial intelligence comes into play! AI can help you write blog posts faster than your competition. Paired with good SEO knowledge, this can help skyrocket your traffic.

Questions? Thoughts? Comment below and let me know! 🙂

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