How Bloggers Can Use Artificial Intelligence to Write Blog Posts (and More!)

As a blogger, your goal is always putting out quality content that will engage your readers. You want to answer their questions, solve their problems, and genuinely help them. But with the amount of competing content published on the web every day, it’s hard to keep up. Enter your new best friend: artificial intelligence for blog writing.

Before I lose you – don’t worry, I was super skeptical when I started using an AI blog writer. I thought, “How is THAT going to work?” But it’s been a game changer!

AI helps me publish posts 5x faster than I used to, which allows me to put out quality, SEO-optimized content more frequently across the five blogs I own.

And it can do the same for you!

Note: This post was originally published in 2021. It has been updated in 2025.

What is Artificial Intelligence (AI)?

Let’s start with the basics: artificial intelligence is any computer system that can be “trained” to perform tasks similar to humans.

Most AI writers on the market right now use a mix of natural language processing, machine learning, and deep neural networks to train the AI on how to write blog posts. Many utilize GPT-4o or GPT-4, multimodal large language models, which were introduced in 2024 and 2023 (respectively). GPT-4o was trained on knowledge up until 2023, but many tools can also access the internet if needed for up-to-date data.

How Does AI Work for Bloggers?

AI works for bloggers by writing the blog post content using the large language model to generate human-like text. There are various AI tools on the market that can be used, and different tools have different ways of achieving this goal.

Some tools, like ChatGPT, require you to do all the prompting. You need to become skilled in writing carefully crafted prompts that get you the results you’d like. Other tools may have templates layered on to the base model, which helps people unfamiliar with prompting to create outputs.

If you’re just getting started, ChatGPT is the lowest barrier to entry because the basic plan is free. You can do a LOT with the free version (see my tips on using ChatGPT for SEO and blogging help).

Does Google Allow AI Content?

Google’s current stance on AI content states “Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

Now, there were a lot of low-quality, AI sites that were knocked in the last Google helpful content update. I think the key word there is low-quality. If you are mass publishing 1000 AI articles each month, I don’t think that’s a recipe for a successful site.

However, if you are using AI as an assistant for outlining a blog or helping improve content quality, I think that can be valuable.

There is still a lot of debate in the world about whether it is officially safe to use AI in Google’s eyes. That is up to you to decide. I personally use it as a tool to help me craft certain parts of blog posts, always with edits.

Using AI for Blog Posts

Once you choose a tool to help with blog writing, you’ll need to prompt the AI. Prompting is basically giving the AI instructions on exactly what you’d like done. The more detailed and clear the instructions are, the better the outputs you will receive.

What I don’t recommend doing is something like this: “Create a blog post about strength training.”

That’s way too broad and you won’t get a meaningful piece of content.

Instead, I recommend working step-by-step through your blog process and using the AI as an assistant. Here’s an overview of a possible process to get a final blog post.

Step 1: Get blog post ideas.

Prompt 1: You are an expert in strength training. You are creating a website to help women learn more about strength training. Create a detailed list of topics and sub-topics for the website. Your goal is to be the most comprehensive site available on this topic.

When I prompted ChatGPT with that, I got a long list of potential topic ideas. Here are a few screenshots:

There were plenty more sections as well. Hopefully, this might give you some ideas for specific blog posts, and you can validate these using a keyword research tool like KeySearch.

Step 2: Outline the post.

Let’s say I decided to write a post about an upper body dumbbell workout. My next step in the process would be something like this:

Prompt 2: I want to write a blog post about a 30-minute upper body dumbbell workout for women. Please create a detailed outline for this blog post using the most recent SEO guidance available from Google.

Here are some examples from the outline:

There were a few other parts to this too, like the idea of including a PDF download of the workout as an email opt-in, which is super smart.

As the expert in the topic, your next step would be to go through the outline and edit it. You might find that you can quickly write it yourself now that it’s all outlined. Or you could continue using AI to help with writing the post.

Step 3: Write the post.

Now you can feed the final outline into ChatGPT, with a prompt to create the blog post.

Prompt 3: Below is the final outline for the blog post. Please write the blog post using this outline. Keep the tone of voice positive and professional. Act as if you are an expert in women’s strength training. Keep the writing prompt and to the point; do not add extra words that don’t need to be there. (Paste outline)

Here are some screenshots of parts of the article using this prompt:

And here’s some of the workout portion of the post…

Step 4: Edit the post and add perspective.

At this point you’ll want to go through and edit it again. Fact check information, because AI doesn’t always spit out correct info. It’s also a good idea to run your post through a plagiarism checker like CopyScape. It’s rare that you’d end up with any issues, but always good practice to do this just in case.

Add in any helpful references, research, or personal experiences that can make your content more well-rounded.

Maybe you hate sets of 10-12 reps and you believe heavy lifting at 5-8 reps is the way to go. Maybe you’re not a fan of overhead presses for women. Whatever your views are, you can edit the post to fit your methodology.

With all the recent Google updates, I think that personal experience and expertise, as well as original viewpoints, are becoming a differentiator. We don’t want just another AI-generated article that sounds like everyone else. That’s why it’s so important to add these in if you are using AI. AI should be like an assistant, helping to get your viewpoint and expertise out into the world.

Step 5: AI Images?

You can also try to prompt for images in your post if you’d like, though I find this is a much harder skill than text prompting. For example:

Prompt: Can you create a detailed two-part instructional illustration of a sketched figure doing a dumbbell chest press?

Above is what it came up with – obviously not perfect, as who knows what the heck is happening in #2, lol. But I could probably crop 1 & 3 and erase the text and have something I could use.

With better prompting, I’m sure you could come up with the images for this, but I do think it may be easier to include original images if you already have them on hand or know they’re easy to create.

Step 6: Final Tips

At this point, you should have a slamming blog post that’s just about ready to publish! Consider these few tips to help make it more engaging:

• Play around with formatting if you need to on the post – bullet points, numbered lists, sub-headings are all great ways to break up text and keep people engaged.

• Give readers a call-to-action in the post. It could be a simple as asking them to share the post on social, having them download a freebie to get them on your email list, or maybe encouraging them to test a free trial of an affiliate offer you’re promoting.

• Include engaging visuals (these can be original images, infographics, or perhaps an embedded video).

• Consider adding quotes from industry experts or personal anecdotes, if it makes sense for that article.

While these are things you are adding in on your own, think of how much time you saved by having AI help you with your blog post.

Pros and Cons of AI for Blog Writing

Like any tool, there are a few pros and cons when it comes to artifical intelligence blog writing:

Pros:

• Produce content with less time spent on it.
• Improve organic traffic by combining good keyword research with AI writing.
• Increase the number of blog posts (or email marketing campaigns, social posts, etc) that you can produce each week.
• Free up more time creating and marketing other products, like courses or services, where you can make additional money!

Cons:

• May feel “unnatural” at first using a computer system to write posts, especially if you’re used to doing them all yourself
• Can be limited in how well it can replicate “your voice” (though you can often instruct certain tools to write in a specific tone).
• Does not replace personal experience and expertise, which are ideal in posts these days
• Learning curve to using the tool.

All in all, I think the pros far outweigh the cons for most bloggers.

Other Ways Bloggers Can Use AI

Worried about using AI because of Google? That’s totally fine! There are lots of other ways to use it though to help your productivity as a blogger. For example…

• Creating email marketing sequences
• Writing an e-book that you use as a free lead magnet or paid product
• Creating social media content ideas
• Helping with recipe ideation (for food bloggers)
• Writing social media captions
• Writing video script outlines for YouTube
• Creating quick answers to Quora questions (a nice way to establish yourself as an expert on a topic)
• Come up with a list of blog post ideas
• Write ad copy for Facebook ads, promoted pins, etc.
• Use AI art to make children’s books or merchandise

Final Thoughts

In a world full of blogs and social media posts vying for attention, one has no choice but to adapt their strategies in order to stay afloat. That’s where artificial intelligence comes into play! AI can help you write blog posts faster than your competition. Paired with good SEO knowledge, this can help skyrocket your traffic.

Questions? Thoughts? Comment below and let me know! 🙂

Feel free to pin this post to share with others.

Sharing is caring!